French Riviera Retro Chic Essentials
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Regardless of the decade, the style on the French Riviera has remained almost the same since the 1950s, as the Breton stripes, wicker hats, airy sundresses and silk scarves that the style icons such as Audrey Hepburn, Grace Kelly and Jane Birkin wore to Cannes and St Tropez still remain the unofficial dress code of this beautiful region. If you are wondering how you can recreate this highly fashionable retro look without the budget for head to toe Chanel and Hermès, here are some essential items that will help you master the chic French Riviera style:

Flowy feminine blouses

Photo by Bianca Castillo on Unsplash

To nail the nautical look, but avoid being too obvious and predictable in a striped T-shirt, a great idea would be to opt for a cobalt blue blouse in a feminine retro style and a lightweight and airy fabric. Apart from being easy to style and a perfect option for a night out, a beautiful shirt like this will give an air of elegance to any chic Riviera look and it will help you evoke that effortlessly fashionable style of the French fashion icons.

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Floral Sundresses

Photo by drimenaim on Unsplash

We all know that sundresses are a Riviera staple, but it’s not just about Breton stripes. Floral summer dresses are also a key component of any French girl’s holiday wardrobe. And there’s truly nothing quite like a vintage white dress in a delicate floral print and a flattering A-line shape to master that retro chic look, while still being stylish and timeless enough for a modern seaside vacation.

Chic retro swimsuits

While swimsuits are an unavoidable part of any summer vacation, the French Riviera truly calls for a cute and modest retro-inspired beach look. Instead of a modern bikini, choose a vintage swimming costume in a classic polka dot print that evokes the timeless and effortless ‘50s style that the biggest fashion icons of the century used to flaunt in Cannes.

Cute hair accessories

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Even though loose beach waves are a popular look for summer vacations nowadays, when it comes to the Riviera, classic is always the best way to go. Whether you opt for a tight ponytail or a sleek low bun, make sure to accessorize your hair with trendy scrunchies that add a modern touch to an otherwise plain and common hairstyle.

Pastel silk scarves

Silk scarves are a French woman staple. Whether they are worn around the neck for a classic look, wrapped around the head for a vintage chic vibe, or even tied to a handbag for a modern take on this timeless piece, silk scarves can beautifully complement any fashionable outfit. To truly achieve the retro Riviera look, opt for a pastel printed scarf that radiates elegance and class, while easily adding a subtle pop of colour to a chic summer outfit.

Bright leather bags

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Photo by Alex Holyoake on Unsplash

Versatile enough to complement almost every outfit and bright enough to be a great option for a seaside vacation, a white patent leather bag is the ideal way to revive the vintage trend, while still looking modern and fashionable. Whether you wear it as a cross-body bag for a casual daytime look or as a clutch for elegant nights out, a classing bag like this should be a staple in your French Riviera wardrobe.

Vintage pearl necklaces

One of the most popular jewellery pieces of the last century, pearl necklaces are as elegant as they are beautiful, and are an ideal accessory to complete a retro chic French Riviera outfit. From casual beach looks to glamorous night-time outfits, gorgeous pearls always make a statement. However, if you aren’t ready to invest in such a piece, a vintage faux pearl necklace is the perfect alternative.

Whether you are adding some nautical flair to your wardrobe or wearing a floppy sun hat when you take a walk along the boulevard, remember to keep it chic, stylish and simple, and you are bound to nail the French Riviera retro chic look.






Louisa Rogers
Meet Us At Pop Up Of The North!
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We are thrilled to announce we will be exhibiting at the Pop Up Of The North, organised by Pridden PR & Events and held at York House, Yorkersgate, Malton in Yorkshire. We will be bringing a selection of vintage jewellery and accessories for you to browse and purchase!

The event runs from the following times. Please book your tickets for the preview event by clicking the link below.

JUNE: DATES, TIMES & TICKETS

Thursday 27th June 5 - 8pm - tickets £10 book your tickets here

Friday 28th June, 10am-5pm, tickets £5 (purchase on the door)

Saturday 29th June, 10am - 5pm, tickets £5 (purchase on the door)

Louisa Rogers
5 Reasons Why True Vintage Clothes Were Made For The Summer

I know we're probably biased towards vintage here, but I want to make a case for vintage clothing coming into its own in the summer months! From unapologetic bright prints to floaty, diaphanous fabrics that look the best when they're windswept, the 20th century has you covered.

1. Bright colours

The high street is awash with bright colours, but the 1960s started this trend off in style. Colour blocking mini dresses and sunshine yellow skirt suits were all the rage (well, at least on the Kings' road!). Bright colours are amplified by the bright daylight and add an air of confidence to any outfit.

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2. The best floral prints

There's no time like the summer time to embrace florals and girly, garden inspired prints. From the dainty prints of the 1930s and 1940s in pastel colours like cornflower-blue and peach, to the increasingly stylised prints of the 1960s and 1970s, florals are at home in the summer weather and lift our mood.

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3. Natural fabrics

Until the mass production of the late 1950s began, most vintage clothes were made at home or by local seamstresses, using high-quality natural fabrics produced locally. The most commonly used materials for summer clothing was cotton - a light fabric that allows the skin to breathe easily. Perfect for those sweltering hot days! We love cotton blouses and silky lingerie sets for the summer months.

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4. Floaty silhouettes

The trend for long hemlines, bishop sleeves and a reinterpretation of classic clothing style in the 1960s and 1970s meant that many maxi dresses had a floaty quality and often boasted sheer panels and sleeves to emphasise their romanticism. Silhouettes moved away from the figure hugging to the flowing - making them more breathable and comfortable for summer-wear.

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5. Kaftans

The kaftan has become a summer staple, and everyone from Cavalli to La Perla has co-opted this garment style for their resort collections. But I would argue there is nothing lovelier than a vintage kaftan, especially authentic embroidered versions. A great addition to any suitcase - pair it with boyfriend jeans and colourful sandals for a city-break, or toss on over a bikini on the beach!

The Edit: Jewellery SS19
Vintage 80s Multicolour Earrings

Vintage 80s Multicolour Earrings

Colour Pop!

There’s no time like the summer to indulge in brightening up your colour palette. Be inspired by the pop art of the 1980s with these enamel clip on earrings that were recently featured in a North East Times editorial about Trendlistr.

If you’re already convinced by colourful jewellery, go the extra mile by opting for dangle or chandelier earrings in candy colours. These beaded bauble earrings were sourced from a private sale from a woman who was selling of her own collection of hand crafted jewellery - she created each piece and often matched her clutch bags to her necklaces and earrings! The 60s also provide a fair share of vibrant pieces - particularly stylised mod pieces like this blue and silver metallic necklace.

Natural Textures

Semi precious stones and ethically sourced horn make the ideal accompaniment to summer outfits. The cold feel of a stone means you won’t be overheating in the sun, and their organic textures are best worn with woven light fabrics like cotton and linen.

Mother of Pearl has a subtle iridescence that channels luxurious bohemian chic, while turquoise is bolder and pairs well with chunky silver jewellery. Look out for lesser known stones such as lepidolite and blue john (a rare stone to come across that holds its value!) for something a bit different.

Old School Glamour

The 40s and 50s offer up delicate, feminine pieces that are being revived by a return to the romantic on the catwalks. Pair with a modern outfit and block colours to bring them up-to-date for the season. Delicate earrings look lovely styled with a messy bun -it’s all about mixing high maintenance gems with low-effort dressing and makeup!

Clear rhinestones have enduring appeal for their versatility. Wear with a crisp white shirt and beige chinos for the summer, and dress up with sumptuous velvet to see you through into Autumn and Winter.

Dainty & Delicate

We love a bit of true vintage statement jewellery, but what about those days you don’t feel like going chunky? Mix it up by having some more delicate pieces in your jewellery box. Necklace on thin chains can be layered or worn alone for an understated style statement.

These blue and gold modernist clip on earrings give a little flash of colour without dominating an outfit - then switch to these dangly gold bohemian style earrings for evening occasions.

How To Channel The Great Gatsby For Your Next Event!
Photo by Zach Miles

Photo by Zach Miles

Does the glitz and glamour of the roaring twenties bring a smile to your face? How about the vision of the Manhattan’s glistering skyline? You’re not alone. New York has long held a romantic appeal for most and when combined with the nostalgia of vintage the effect of this is felt tenfold! NYV Vintage is the perfect theme to bring some flair to an ordinary event, to get people inspired and revive some of the most extraordinary moments in history whilst enjoying an evening of indulgence. And naturally, you will need to dress for the occasion.

Now, before you instantly start digging through your wardrobe for that perfect sparkly dress, let’s address other aspects of organising this majestic event. From finding the most invigorating, retro spot, all the way to tantalising your guests’ palate, here are a few essential tips to bring your retro NYC-inspired party to life!

Vintage 80s Devore Velvet Dress

Vintage 80s Devore Velvet Dress

Dress In True Vintage


We’d be lying if we said our favourite part of any occasion wasn’t picking out our outfit (although we like to pretend it’s an enormously stressful affair!) Now, you could probably go out there and find perfectly new and modern garments that have been designed in the spirit of the flapper girls (think Virgo’s Lounge). However, why not go all out and treat yourself to true vintage wearables that will help you channel the spirit of the past - and be completely unique!

You can find authentic garments from the era and you’ll be able to contribute to saving our humble planet from fast fashion decisions. Not to mention that you can keep wearing your vintage outfit to future events! So, consider a classy evening dress with tassels or beads, pearl-white, or even textured. Although original flapper dresses are often too delicate to wear, you can get some fantastic bedazzled jackets or Halston inspired draped numbers to evoke the power dressing of the 1970s and 80s.

Vintage 40s Cut Glass Sautoir Necklace

Vintage 40s Cut Glass Sautoir Necklace

Coco Chanel-worthy accessories

Complement your true vintage outfit with a selection of classic accessories that scream ‘Upper East Side Chic’! You might want to to find equally retro accessories such as printed bags that match your specific outfit of choice. Look to pared down icons such as Coco Chanel and Billie Holiday that earned her fame in the underground NYC jazz clubs of the 1930s.

Find a sautoir style necklace (long with a pendant that hangs down to your belly-button level) to mimic the flapper vibe and don’t forget about the timeless Chanel fragrance. Other optional additions to your look include long translucent gloves (about to make a real comeback, apparently!) or a headpiece with some glitter or a few feathers attached.

Photo by Johann Trasch

Photo by Johann Trasch

Timeless tips for your menu

A sophisticated evening will only be complete with a menu bringing together some of the City’s favourite tastes and drinks. With that in mind, you can look to every renowned mixologist in NYC worth their salt, who often create custom cocktails for events incorporating vintage ingredients with modern flavour combinations.

Think: the Hanky Panky with its mixture of sweet vermouth and powerful gin, the timeless El Presidente that brings forth the tastes of Cuba during the prohibition era, or the royally delicious Brandy Alexander based on sweet cognac and a pinch of nutmeg.

Deck The Halls

Whether you plan to celebrate an anniversary, a wedding, or even if it’s a brilliant corporate event to impress your clients, look into venues of different sizes and style.

You’ll find that London is actually brimming with vintage-style venues, all suited for a variety of occasions where you can host a perfect NYC-inspired gathering. Then again, a small party can be equally glamorous in your own home, with some carefully selected design flourishes!

That means plenty of glitz, be it in the form of shimmering chandeliers, clothes from 80s, glittery champagne glasses, or prominent centrepieces. Soft jazz playing in the background and allowing your guests to mingle and chat is always a perfect way to bring balance to your event.  

Louisa Rogers
True Vintage Clothing: For The Conscious Era
The Trendlistr studio in Newcastle-Upon-Tyne. Photo by  Marion Botella.

The Trendlistr studio in Newcastle-Upon-Tyne. Photo by Marion Botella.

Last month I had the pleasure of debuting my fashion conscious talk, ‘More Issues Than Vogue’ at the Northern Fashion Revolution week, organised by the wonderful Melanie Kyles and the local sustainable fashion brand, Uncaptive. The week long event at Ampersand Inventions and B&D studios were filled with an exciting lineup of talks and workshops that explored the future of fashion in a more conscious era.

During my talk, we dove into some thought-provoking discussions on the imminent issues regarding sustainability across the fashion industry from unethical manufacturing processes to the implications of human exploitation in the garment supply chain.

While reflecting on the event and the many stimulating conversations I had with attendees, I have come to the conclusion that brands with more conscious business practices will ultimately take charge in leading the way towards a more sustainable fashion industry. With this in mind, I’ve decided to look deeper into the issue and explore how the inherent challenges of sustainability are being dealt with in my own area of fashion - the vintage market.

Photo by  Marion Botella.

Is the modern vintage industry contributing to a sustainable future of fashion? Or is it beginning to resemble fast fashion?

Because of the implicit ‘make do and mend’ attitude long associated with vintage clothing, the concept of purchasing from our local vintage stores satisfies the ethical guilt often experienced when lusting after a new outfit. I mean, purchasing pre-worn items saves clothes from landfill, so it must be more sustainable, right?

Essentially, yes, buying vintage is more sustainable than purchasing the new collections on the high street. But this does not mean that the current process of the vintage fashion industry is an exemplary model for sustainable practice. In fact, like all industries, the vintage market has extensive issues that need to be recognised and addressed, such as wholesale buying culture, and exploitation in overseas sorting factories.

Let’s break down the key issues and see how we can begin to fix them to move towards a successful, sustainable business practice within the vintage market without having to give up our love to shop.

A styled 1980s vintage outfit with a Vegan Medusa Studio clutch bag. Photo by  Marion Botella.

A styled 1980s vintage outfit with a Vegan Medusa Studio clutch bag. Photo by Marion Botella.

The Commercialisation of True Vintage

Our love for flicking through the rails of our favourite local vintage clothing stores to locate a rare gem, like a Moschino Silk Shirt, has a variety of origins. If we look back far enough, we can find stories of past generations flicking through endless second-hand shops and flea markets to find treasures from yesteryear. Think of the beatniks and their penchant for 1920s fur coats and Edwardian blouses that reflected their rebellion against 1950s fashions!

The vintage trend rose from bohemian subcultures and the desire to be seen as individuals through dress. Before long this ‘trendy’ way of shopping made the leap into large retail landscapes such as Selfridges, Topshop and Urban Outfitters to appeal to a younger audience of consumers seeking the ‘hip’ status of vintage garments. Since large high street retailers capitalised on the burgeoning culture of shoppers seeking a wardrobe filled with true vintage clothing; carbon-heavy wholesale purchases of vintage from across the planet and the re-labelling of newer garments as ‘true vintage’, have resulted in a pattern of unethical practices within the vintage fashion industry.

A 1970s mid-length dress sourced from an individual seller, rather than a vintage wholesale operation. Sourcing like this is more ethical as there is transparency in the process.

A 1970s mid-length dress sourced from an individual seller, rather than a vintage wholesale operation. Sourcing like this is more ethical as there is transparency in the process.

A Culture of Mass Consumption Is Finally Going Out Of Fashion

Since the vintage fashion market regained popularity in the late noughties and early 2010s, the culture of vintage stores has become less about investing in true quality vintage items from the 20-70s, and more about rebranding bulk bought nineties denim and leisurewear as ‘retro’.

For a retailer, this business model was a thrifty little goldmine to capitalise on, as the mass market of consumers did not care for the repercussions of sustainability or the meaning of investing in true vintage items. Yet, as we stumble into the 2020s, customer behavioural patterns are shifting, and consumers across the fashion industry are becoming more conscious of their buying habits and a lot more savvy in knowing where their clothes come from and how sustainable their purchases really are.

Louisa at the Trendlistr Studio styling some clients. Photo by  Marion Botella.

Louisa at the Trendlistr Studio styling some clients. Photo by Marion Botella.

A Conscious Education

Fashion is no longer an industry that can freely divorce itself from politics and term itself a safe haven from difficult global issues. As consumers, we should be making conscious efforts to normalise sustainability, by voting with our feet, our keyboards and our wallets.

As independent retailers, we need to be taking on the role of educators in the subject of sustainability. That could mean raising awareness across social media of these crucial challenges, educating customers through personal messages on your biodegradable packaging, or simply being more mindful about your business practices, no matter how seemingly small. We can no longer take shortcuts by opting for unsustainable sources to save a pretty penny and expect customers to blindly follow us as we do so.

While Trendlistr grows, so does my responsibility. As a modern-day fashion brand, I have to be conscious of every process that goes into developing Trendsetter’s products, working closely with local businesses to provide unique vintage and vintage inspired clothing that ultimately distances itself from fast fashion’s damaging practices.

As summer approaches, we’ll be looking to continue these positive practices and expand on our UK-made vintage inspired in-house collection.


















Louisa Rogers